• Management: Concept, Process, Theories and Approaches, Management Roles
• and Skills
• Functions: Planning, Organizing, Staffing, Coordinating and Controlling.
• Communication: Types, Process, and Barriers.
• Decision Making: Concept, Process, Techniques, and Tools
• Organization Structure and Design: Centralisation, Decentralisation, and Span of Control, Types, Authority, Responsibility
• Managerial Economics: Concept & Importance
• Demand analysis Utility Analysis, Indifference Curve, Elasticity & Forecasting
• Market Structures: Market Classification & Price Determination
• National Income: Concept, Types and Measurement
• Inflation: Concept, Types and Measurement, Business Ethics & CSR, Ethical Issues & Dilemma, Corporate Governance, Value-Based Organisation

Unit–II: Organizational Behaviour

• Organizational Behaviour: Its Significance & Theories
• Individual Behaviour: Personality, Attitude, Perception, Values, Learning and
• Motivation
• Group Behaviour: Team Building, Leadership, Interpersonal Behaviour & Transactional Analysis, Group Dynamics, Organizational Culture & Climate, Workforce Diversity & Cross Culture Organisational Behaviour, Organisational Justice and Whistle Blowing, Emotions and Stress Management
• Human Resource Management: Concept, Perspectives, Influences and
• Recent Trends, Human Resource Planning, Recruitment, and Selection, Induction, Training and Development, Job Analysis, Job Evaluation, and Compensation Management

Unit–III: Competency Mapping

• Strategic Role of Human Resource Management
• Competency Mapping & Balanced Scoreboard
• Career Planning and Development
• Strategic Role of Human Resource Management
• Performance Management and Appraisal
• Talent Management & Skill Development
• Employee Engagement & Work-Life Balance
• Organization Development, Change & OD Interventions
• Industrial Relations: Disputes & Grievance Management, Labour Welfare and
• Social Security
• Trade Union & Collective Bargaining
• International Human Resource Management: HR Challenge of International, Business,
• Green HRM

Unit– IV: Accounting Principles and Standards

• Accounting Principles and Standards, Preparation of Financial Statements
• Financial Statement Analysis, Ratio Analysis, Funds Flow and Cash Flow
• Analysis, DuPont Analysis, Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis, Standard Costing & Variance Analysis, Financial Management, Concept & Functions
• Capital Structure: Theories, Cost of Capital, Sources, and Finance; Budgeting and Budgetary Control, Types and Process, Zero base Budgeting
• Leverages: Operating, Financial and Combined Leverages, EBIT–EPS, Analysis, Financial Breakeven Point & Indifference Level.

Unit–V: Value & Returns

• Value & Returns: Time Preference for Money, Valuation of Bonds and Shares,
• Risk and Returns; Capital Budgeting: Nature of Investment, Evaluation, Comparison of Methods;
• Risk and Uncertainty Analysis
• Dividend: Theories and Determination
• Mergers and Acquisition: Corporate Restructuring, Value Creation, Merger
• Negotiations, Leveraged Buyouts, Takeover
• Portfolio Management: CAPM, APT
• Derivatives: Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts
• Working Capital Management: Determinants, Cash, Inventory, Receivables and Payables Management, Factoring
• International Financial Management, Foreign exchange market

Unit–VI: Strategic Management

• Strategic Management: Its Concept, Process, Decision & Types
• Strategic Analysis: External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis: Resource-Based Approach, Value Chain Analysis
• Strategy Formulation: SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis – BCG, GE Business Model, Ansoff’s Product-Market Growth Matrix
• Strategy Implementation: Challenges of Change, Developing Programs Mckinsey 7s Framework
• Marketing: Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction
• Market Segmentation, Positioning and Targeting
• Product and Pricing Decision: Product Mix, Product Life Cycle, New Product development, Pricing: Types and Strategies
• Place and promotion decision: Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion

Unit–VII: Consumer and Industrial Buying Behaviour

• Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behavior
• Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty
• Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling
• Service Marketing: Managing Service Quality and Brands, Marketing Strategies of Service Firms Customer Relationship Marketing: Relationship Building, Strategies, Values and Process
• Customer Relationship Marketing – Relationship Building, Strategies, Values and Process
• Retail Marketing – Recent Trends in India, Types of Retail Outlets.
• Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing
• International Marketing – Entry Mode Decisions, Planning Marketing Mix for International Markets

Unit–VIII – Statistics for Management

• Statistics for Management: Concept, Measures Of Central Tendency and
• Dispersion, Probability Distribution: Binominal, Poison, Normal and Exponential, Data Collection & Questionnaire Design
• Sampling: Concept, Process, and Techniques
• Hypothesis Testing: Procedure; T, Z, F, Chi-square tests
• Correlation and Regression Analysis
• Operations Management: Role and Scope
• Facility Location and Layout: Site Selection and Analysis, Layout – Design and Process
• Enterprise Resource Planning: ERP Modules, ERP implementation;
• Scheduling; Loading, Sequencing, and Monitoring;
• Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management: KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards
• Operation Research: Transportation, Queuing Decision Theory, PERT / CPM

Unit–IX: International Business

• International Business: Managing Business in Globalization Era; Theories of International Trade; Balance of payment
• Foreign Direct Investment: Benefits and Costs; Multilateral regulation of Trade and Investment under WTO; International Trade Procedures and Documentation; EXIM Policies
• Multilateral regulation of Trade and Investment under WTO
• International Trade Procedures and Documentation; EXIM Policies
• Role of International Financial Institutions: IMF and World Bank
• Information Technology: Use of Computers in Management Applications; MIS, DSS, Artificial Intelligence and Big Data
• Data Warehousing, Data Mining, and Knowledge Management: Concepts
• Managing Technological Change

Unit–X: Entrepreneurship Development

• Entrepreneurship Development: Its Concept, Types, Theories, and Process, Developing Entrepreneurial Competencies
• Intrapreneurship – Concept and Process
• Women Entrepreneurship and Rural Entrepreneurship
• Innovations in Business: Types of Innovations, Creating and Identifying, Women Entrepreneurship and Rural Entrepreneurship
• Business Plan and Feasibility Analysis: Concept and Process of Technical,
• Market and Financial Analysis; Micro and Small Scale Industries in India; Role of Government in Promoting SSI
• Sickness in Small Industries: Reasons and Rehabilitation
• Institutional Finance to Small Industries: Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance